SAMOA TOURISM
AUTHORITY
CORPORATE WEBSITE

Segment Opportunities

MAINSTREAM SEGMENTS
Couples

  • Major segment especially long-haul  and honeymoon travellers
  • Direct marketing &  trade co-op marketing
  • Social media engagement


OPPORTUNITY SEGMENTS
Surfing

  • Surfing market will travel the globe in  search of special experiences.
  • Samoa uniquely placed  accommodation options in surfing locations.
  • Combined media visits and  digital advertising via Surfing travel  websites & blogs
  • Collaborate with surfing plant to target  North American market and identify market needs and priorities to entice
  • this market to Samoa.


Barefoot Luxury

  • Entry of hotel brands such as  Starwood and Warwick into Samoa, present an opportunity to attract  top-end clientele looking for a unique  tropical experience.
  • STA North America and Samoa work with  major chains sales teams as they come online to ensure launch campaigns are  aligned to other STA activities in North America.

North America