SAMOA TOURISM
AUTHORITY
CORPORATE WEBSITE

Segment Opportunities

MAINSTREAM SEGMENTS

Families

  • Many visitors from American Samoa  travel to Samoa without being “sold” on the destination mainly as a family visiting friends and relatives.
  • (almost 48% of all visitors for  the past 5 years).
  • Focus to be on “stimulate”  rather than “generate”.
  • The aim of continued marketing efforts should therefore concentrate on feeding  the market with ideas and  regular stimulants.


OPPORTUNITY SEGMENTS
Short Breaks  (Hop-on-Over)

  • With frequency of flights and proximity, ideal for the  short-break market.
  • Develop fun activity weekend and shortbreak  products with value add  (i.e. weekend’ Discover Samoa’ card).
  • Align advertising promote ‘Hop on Over’  fun and activity product.

Transit Market

  • Many visitors from American Samoa  identify themselves as transit visitors
  • With Faleolo Airport gateway to  other destinations opportunity exists to capture these visitors for a  day or two.
  • Identify and work with plant to produce  stop over bundles to encourage transit visitors to stop over for another day.

American Samoa