SAMOA TOURISM
AUTHORITY
CORPORATE WEBSITE

Segment Opportunities

MAINSTREAM SEGMENTS
Couples

  • Main segment especially long-haul  and honeymoon travellers
  • Direct marketing & trade co-op marketing
  • Social media engagement

OPPORTUNITY SEGMENTS
Fiji-Plus-One

  • Target celebration periods in Asia (e.g. Chinese New Year) and work with Fiji  Airways and China based partners on
  • Fiji Plus One campaign, where clients  get a regional destination for free with  their return fl ight to Nadi.
  • Identify dates and sales/travel periods  and collaborate with key stakeholders to  conduct social media, digital and selected  trade co-op campaigns.

Unique  Experiences

  • Given access to Asia market focus  unique experiences not price.
  • Goal increase arrivals and in  tandem with secondary air access,  promote unique Samoan experience packages where Samoa has a  competitive advantage.
  • These include:
  1. Culture & other Fa’a Samoa aspects
  2. Lush unspoilt tropical environment
  3. Clear water – diving, deep sea fishing, natural waterfalls
  4. Beach Fale experience 
  • Collaborate with plant in Samoa and
    trade/partners in Asia to build Samoan
    Experiences packages and support
    through marketing activities

Asia - China and South Korea