This study is one of a series of three market studies into major niche tourism markets: cultural heritage and historic tourism, backpacker and dive market segments.
Definition of Cultural Heritage Tourism
Cultural heritage tourism describes all tourist trips that include cultural activities, such as visiting monuments, sites and museums, as well as experiences and interaction with local communities, such as attending festivals, local cultural events and visiting markets. It involves travelling to experience the places and activities that authentically represent the stories and people of the past and present.
A full copy of this study can be downloaded here.