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Samoa International Visitor Survey launched

The Samoa Tourism Authority launched its International Visitors Survey Report this afternoon, Friday 07 March in front of the STA Main Office on the ground floor of the FMFM II Government Building.

The  IVS  Report  is  based  on  findings  of  a  yearlong  survey  that  took  place  at the  Faleolo  International Airport and Fagalii Airport. The survey fieldwork was conducted from August 2012 to July 2013. 

The  IVS  targeted  all  departing  visitors  obtaining  from them  their  views  on  their  experiences  while holidaying in Samoa. Particular areas that the visitors were asked to provide information on included: satisfaction levels on various services and product offerings; places and accommodations they stayed at while in Samoa; their total amount of spending in Samoa; the places they visited, their length of stay in Samoa  and  at  the  various  accommodation  providers; highlights  of  their  holiday  as  well  as  their disappointments;   recommendations  on  how  they  would  see  tourism improving  for  Samoa;  and, whether or not they would return to Samoa.

In his keynote address, the Hon. Prime Minister and Minister of Tourism, Tuilaepa Fatialofa Dr. Sailele Malielegaoi stated that the Survey provides another avenue by which Government and key agencies can “find out important features and performances of the national tourism products  that attract, and are appreciated  by  tourists”.   This valuable  tourism  information  is  also  obtained  through  the  Samoa Immigration Departure Cards.

The  IVS  provides  an  understanding  of  areas  where  improvement is  required  taking  into  consideration the ‘dislikes’and ‘disappointments’stated by the more than 4400 tourists that carried out the survey. It also pinpoints the areas of strength of Samoa’s tourism.

As the Hon. Prime Minister stated, “the Report is quite clear and the positive aspects are those that we must  sustain while  the  weak  areas  are  those  that  the  sector  and  Government  are  already  working  to overcome.

The  Report provides  a  realistic  picture  of  how  Samoa is  doing  as  a  tourist  destination  and  assists  in determining the Tourism’s contribution to the development of Samoa’s economy.

The last survey was conducted in 2003.


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