The Samoa Tourism Authority rolled out its global 'Beautiful Samoa' campaign in mid 2015. The campaign puts emphasis on 'Visit Samoa Year 2016'.

2016 will be ‘Visit Samoa Year’ (or VSY2016).

The Overarching Brand for VSY2016 is ‘Beautiful Samoa’ and this will have sub-brands which will highlight specific messages tailored to specific traveller-needs.

These may include, but not necessarily be limited to the following:

• Beautiful Experiences

• Beautiful Adventures

• Beautiful Nature

• Beautiful Romance

• Beautiful People

• Beautiful Culture

‘Beautiful Samoa’ will take Destination Samoa to the next level and position it as a premier visitor destination in the South Pacific.

All deliverables are always of the highest production-value. ‘Beautiful Samoa’ will inspire by speaking the truth and highlighting Samoa’s desirable attributes in a unique and compelling way.

The campaign is designed to also inspire pride and support among Samoan communities in source markets.

Samoa promises beautiful experiences, culture, and landscapes.

This campaign is designed to inspire visitors to travel to Samoa and experience the truth of that promise for themselves.

Promotional Toolkit