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Style Guide

styleGuide

The aim of the style guide is to help create communications with a consistent brand positioning, design and tone of voice. It is a guide to the architecture of the Beautiful Samoa campaign and examples appealing to consumer and trade audiences.

Key Points:

• The images created for this campaign are the Hero of all printed and online material

• All Hero imagery should have a lead-in, pulling and drawing you into the scene. Ideally this should be a happy, Samoan welcoming you to experience Samoa with them.

• Headlines are designed to intrigue the reader.

Downloads

File Type Size
STA Style Guide - June 2015.pdf .pdf 11116kb

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