The aim of the style guide is to help create communications with a consistent brand positioning, design and tone of voice. It is a guide to the architecture of the Beautiful Samoa campaign and examples appealing to consumer and trade audiences.
• The images created for this campaign are the Hero of all printed and online material
• All Hero imagery should have a lead-in, pulling and drawing you into the scene. Ideally this should be a happy, Samoan welcoming you to experience Samoa with them.
• Headlines are designed to intrigue the reader.
|STA Style Guide - June 2015.pdf||11116kb|