SAMOA TOURISM
AUTHORITY
CORPORATE WEBSITE

Overview

Market Review
Major market with potential for some further growth. Consistently the largest share and has been growing
steadily.

Recommend 3-pronged strategic approach in New Zealand:
1. Maintain current level of visitor arrivals with continued presence in the market
2. Increase tourism word-of-mouth message through more engagement with Samoa - NZ community
3. Focus growth on differentiating with niche market segment opportunities outlined below:Market Review

 Current Marketing
• Consumer advertising
• Trade focus with call to action cooperative advertising
• Extensive trade training
• Selected media visits
• Strong database marketing via competitions and e-newsletters (fortnightly)
• Regular interaction with community


New Zealand