American Samoa is the third largest visitor source market for Samoa. Around 11% of all holiday visitors arrive from American Samoa and just under 18% of all visitors. With close cultural ties and proximity, American Samoa is a natural source market for visitors. Despite economic challenges in American Samoa it remains a significant market and continued awareness and marketing programmes are important to maintain visitations.
Ongoing awareness to ensure arrival growth in a market where there has been little growth over the past five years. Current activity includes;
- Regular radio, print and billboard advertising
- Annual road show and trade training visits
- Annual American Samoa media visits to Samoa