SAMOA TOURISM
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Economic Impact Analysis Report

The Economic Impact Analyses (EIA) for tourism has taken place in Samoa over the seventeen months from August 2013 to December 2014. It has been a substantial collaborative effort between the Research and Statistics Division of the Samoa Tourism Authority (STA) and Acorn Tourism Consulting.

Sample surveys

The STA have undertaken a series of technically complicated sample surveys including: -

  • An international Visitor Survey (IVS) at Fagali’i and Faleolo International airports;
  • A Sample Survey of domestic travelers on the Ferry between Upolu and Savai’i;
  • A Sample Survey of domestic guests in hotels/ tourist accommodation in Upolu,

Savai’i and Other islands; and

  • A Sample Survey of Cruise Passengers and their spending in their visit onshore at their ‘port of call’ (Apia) of their cruise ship.
  • A sample survey of tourism establishments (businesses) in the tourism sector in Samoa

These sample surveys have provided the ‘sample statistics’ to make estimations of the economic impact of tourism on the Samoan economy. They involved a large amount of cooperation from the Airlines, Samoa Airport Authority, Samoa Shipping Corporation, Samoa Hotels Association, Samoa Ports Authority and from the Samoa private sector tourism operators (hotels, etc) themselves. In addition there was great cooperation with key institutions in Samoa including the Samoa Bureau of Statistics and the Central Bank of Samoa.

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