Tourism is a multifaceted activity that can generate economic, social and environmental benefits which in turn support the Strategy for the Development of Samoa.
By 2019 Samoa will have a growing tourism sector which engages our visitors and people and is recognised as the leading Pacific destination for the sustainable tourism.
To ensure the achievement of quality sustainable tourism that is beneficial for Samoa and delivers a satisfying premier Samoan Experience for tourists.
Core Values & Principles:
1. Respect | Faaaloalo
2. Honesty | Faamaoni
3. Impartiality | Le faaituau
4. Effective and Efficient | Lelei na Fuafua ma vave Faataunuu
5. Accountability and Transparency | Mafai vona Tali Atu ma Faatino Pulega Manino