Samoa Tourism Excellence Awards 2020

The New Year will kick start with the ‘Samoa Tourism Excellence Awards’,which will be held in January. Dates to be advised.


2019 was a year of mixed fortunes in terms of overall visitor arrivals with solid growth achieved over the first 9 months (Jan – Sept) followed by a reduction in numbers recorded over the last quarter (Oct – Dec) of the year.

Samoans in PNG donate to Measles recovery efforts

There continues to be an overwhelming show of love from some of the country’s very own entrepreneurs overseas. The Independent Director of the Life Insurance Corp Ltd in Papua New Guinea (PNG), afioga Pulotu Taito, Dr Lautofa McCarthy, have come to support Samoa’s efforts in combating the Medical Emergency in Samoa and the Pacific Region with a donation.

Garden toilets available for public use in Upolu and Savaii

Available and hygienic restrooms are available for the public and visitors alike on both the main Island of Upolu and the big Island of Savaii. In keeping up with international and health standards to avoid, Samoa celebrates every year the Garden Toilet day on the 19th of November. The Government has once again emphasised the importance of making this service more available for the public at large.

JK Entertainment partners with Samoa Tourism Authority to provide Samoa’s own Concert Series

Newly established local events company JK Entertainment has partnered with Samoa Tourism Authority (STA) for Samoa’s own concert series, which is in line with STA’s partnership with the private sector in providing monthly events.

Essential First Aid and CPR Trainings targeting Attraction Sites

The Samoa Tourism Authority (STA) has begun capacity building efforts with its training sessions for the Tourism Industry to begin the year 2020.

Miss Pacific Islands looks to tackle Health as she is traditionally welcomed by Samoa Tourism

Miss Pacific Islands and Miss Samoa, Fonoifafo Seumanu was officially welcomed by the Samoa Tourism Authority (STA), in a traditional ava ceremony at the STA Fale in Apia.

Visitor arrivals increase in first 10 months last year

The total international arrival statistics documented for the 10 month period, revealed an increase of 10.2% over the previous period (Jan-Oct 2018) resulting in overall growth of 10.2% for the Jan – Oct period from 136,992 to 151,024 or an absolute increase of 14,032 visitors over the 2018 period...

Samoa launches Street and Residetial Address Project

Samoa has launched its Street and Residential Address Naming Project, designed to identify locations of streets, services, and residences in Samoa in real time.

Australia Pacific Technical College partners with Samoa Tourism

The Australia Pacific Technical College (APTC) is proud to work in partnership with the Samoa Tourism Authority (STA) as part of the tourism training taskforce.

Newly opened Samoa Fiafia Park amuses the public as business goes according to plan

Samoa’s first amusement park is going very well and according to plan. Since opening its doors to the public a month ago, the ‘Samoa Fiafia Park’ has been buzzing with excited crowds in long queues outside the funfair towards the entry gates.

Consumer Shows 2020

STA works alongside its travel trade partners in selected markets to coordinate and participate in a number of travel shows. This section lists shows that are targeted at Consumers.

Travellers welcomed to holiday and visit as businesses continue to open in beautiful Samoa

As the Christmas and New Year holiday is just around the corner, travellers and visitors are ensured that Samoa is safe to travel and still open for business. The Samoan Government has confirmed that travellers to Samoa do not need to produce certification of vaccination upon arrival when visiting. However, all are still encouraged to update their vaccination statuses before travelling.

Travellers advised to take heed of nation-wide vaccination campaign

The Samoan Government is not taking any chances from here on out with the measles epidemic, as new Orders of State of Emergency took effect immediately today in preparation of a nation-wide vaccination campaign, to be implemented towards the end of this week.

Newly crowned Miss Pacific Islands dedicates win to the families and victims of measles in her home, Samoa

CONGRATULATIONS: The newly crowned Miss Pacific Islands, Fonoifafo Nancy McFarland Seumanu immediately after being crowned is with the Chairman of the Pageant and Samoa Minister of Tourism, Hon. Sala Fata Pinati and his good lady Cecilia Ah Leong-Pinati at the Stanley Hotel Suites on Saturday, 30th November 2019 in Port Moresby, Papua New Guinea.

Samoa secures bid to host 2020 Miss Pacific Islands Pageant after rigid competition

The next Miss Pacific Islands Pageant in 2020 will be held in Apia, after Samoa won the bid to bring the Pageant home to celebrate 34 years since its establishment.It didn’t come easy for Samoa, as it had to overcome a tough competition from Fiji, who also vied to host the Pageant. The decision was finalised at the Miss Pacific Islands Board of Directors meeting in Port Moresby.

South Pacific Tourism Exchange 2020

The South Pacific Tourism Organisation (SPTO) brings to you the 4th South Pacific Tourism Exchange (SPTE) which will be held on; Date: 25th and 26th May, 2020 Venue: Air Force Museum of New Zealand, Christchurch, New Zealand

Beautiful Samoa Australia Roadshow 2020

The ‘Beautiful Samoa Australia Roadshow’ will take place in Brisbane, Melbourne and Sydney in 2020. The dates will be confirmed in early 2020 and information including Registrations, Venues and Times will be made available on

Total Visitor Arrivals by Country/Year

This is the total number of visitors by country arriving into Samoa by month. The total number for each month is shown along with the total number of visitors arriving in the calendar year.

Total Visitor Arrivals by Purpose/Year

This section lists visitor arrival numbers for the previous years from 2010. The information is further broken down by month and category of visitor.

Samoa is safe and continues to welcome visitors - Travellers advised to check vaccination status

Samoa continues to welcome visitors as it is still open for business despite the country’s measles epidemic. The head of public health, Tagaloa Dr. Robert Thompsen, reassured travellers to Samoa that it is safe.

Samoa showcases at the China International Travel Mart 2019

Samoa was the focal point of one of the biggest travel exhibitions in China - the China International Travel Mart (CITM) 2019, which was held in the modern capital city and transportation hub of China’s southern Yunnan province, Kunming.

Visitor arrivals increase in third quarter of 2019

The first quarter of the financial year which traditionally has been our strongest during our peak season achieved excellent growth of 15.8% driven mainly by growth though our sports visitors in July and consistent growth in our business travellers for the period.

Opetaia proud to represent Samoa as he sets sights on world title shot

Samoa Tourism extended its partnership with one of Samoa’s sons on the rise in boxing within Australia and the world - ranked cruiserweight boxer, Jai Opetaia in promoting Beautiful Samoa within Australia as one of its biggest source markets.

Samoa partners with China Travel Service, NZ

Samoa Tourism Authority (STA) in its efforts to continue penetrating the massive tourism market within China, met with the China Travel Service New Zealand Limited (CTS) in Auckland, to enhance marketing opportunities.


For the month of March 2020
A Samoa 234
-78.5 %
NZ 1675
-61.9 %
Australia 995
-59.9 %
USA 253
-74.2 %
Canada 10
-82.8 %
OPI 139
-60.1 %
UK 26
-89.5 %
Germany 21
-74.7 %
OEC 55
-84.0 %
Japan 16
-81.4 %
China 103
-67.8 %
OAC 409
31.1 %
Other Countries 228
-98.0 %