SAMOA TOURISM
AUTHORITY
CORPORATE WEBSITE

Minister of Tourism

Since the year 2011 a new Chairman of the Board was appointed by Cabinet from the Tourism Private Sector and replaced the Minister of Tourism or the Shareholding Minister on the Board. The Management of the Authority is vested in the Board, which is responsible to the Minister of Tourism.

Board of Directors

The Samoa Tourism Authority has a Board of Directors of which the Chairman is the Minister of Tourism. The Chief Executive Officer is responsible to the Board and advises the Chairman and the Board on policy and strategic issues as well as leading and overseeing the execution of the duties or functions of the organisation as per the name or title of the post affirms. There are four divisions which are as their names implies are responsible for Marketing & Promotions, Planning & Development, Research & Statistics and Finance & Corporate Services.

CEO & Management

The Chief Executive Officer is responsible to the Board and advises the Board and the shareholding Minister on policy and strategic issues as well as leading and overseeing the effective execution of the functions of the organisation.

Organisational Structure

The Board approved the following Organisational Structure in June 2008 and therefore reinstated the Research & Statistics Division recognising the importance of tourism statistics and research analysis in the development of tourism. The Board in the same year had merged the Education and Training functions of the Authority into the Planning & Development Division acknowledging the ample availability of tertiary tourism education and in-country training streams available throughout Samoa for persons who may wish to develop career paths in tourism and the ability for the Authority to undertake a facilitation and advisory role.